Redesigning a Career Site for Recruitment
CIEES collaborated with Southeastern Cooperative Educational Programs (SECEP) to strengthen their digital presence and tell the true story of their work—the purpose-driven satisfaction of supporting students with special and alternative needs. By attracting and retaining individuals who were committed to that mission, SECEP ensures consistent, quality services for students with complex needs.
Challenge 1
Difficulty attracting and retaining qualified staff
Challenge 2
Website that failed to convey mission and impact
Challenge 3
Need for clear, accessible recruitment messaging
Our Solution
CIEES led a full redesign of SECEP’s Careers site in partnership with a vetted technical vendor, leveraging our deep understanding of regional education networks and public sector constraints. Our team:
- Refined messaging and featured educator voices to highlight real job experiences, transparent hiring processes, and the impact of working with students
- Curated inclusive, strengths-based images that reflect the diversity of SECEP’s students
- Designed and executed a digital marketing campaign—including paid ads—using channels significantly increased visibility and application volume
- Transitioned from traditional radio advertising to targeted digital channels, maximizing limited recruitment budgets while expanding reach
- Helped create onboarding resources to support new hires and promote retention
We ensured every component of the site reflected both the professionalism and heart of SECEP’s work. This strengthened recruitment pipeline directly supports SECEP’s ability to maintain consistent, specialized services for students with complex needs.
View Project15,500+ job seekers reached through targeted digital campaigns in under a year
650% increase in Facebook Page visits driven by recruitment content
Recruitment visibility expanded well beyond prior geographic reach
As a university-based partner who understands public education constraints, we transform outdated websites and traditional marketing into strategic digital solutions.
